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Our Work

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01

Jules Crystal Design

Client Goals

  • Generate views across TikTok and Instagram.

  • Attract new customers by showcasing product demos, styling tips, and behind-the-scenes content.

  • Have a clean and aesthetic profile grid.

What We Achieved
• Gained over 178 000 followers and amassed over 6 million likes over across platforms
• Produced several viral videos that put the products in the spotlight
• Maintained a consistent, on-brand presence that sparked multiple viral posts
• Drove sales directly through shoppable links and strategic content

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02

University of Haifa

UHaifa Goals

  • Make viral videos on TikTok and Instagram

  • Attract students by serving up campus tours, real student stories, and sneak peeks behind closed doors

What We Achieved


• Created scroll-stopping, viral videos that put UHaifa International on everyone’s radar
• Became the go-to channel for prospective students craving an authentic taste of university life
• In under 10 months, grew a community of 3 000+ followers (and counting!)
• Crafted a clean, on-brand grid with everything from sun-drenched campus snaps to candid student moments, each post so pretty, you’ll wish you were there right now

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03

Dorit Hodaya

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Dorit Hodaya came to us feeling a bit overwhelmed by how her clinic’s Instagram looked, and she wanted something that truly felt like her while also drawing in new clients. To start, we talked through her goals, got to know her style, and dove into her existing profile. Together, we reshaped her bio, rearranged story highlights, and unified the colors and imagery so that her page feels professional yet approachable.

From there, we crafted a video‐first plan designed to showcase Dorit’s warmth and expertise. We wrote short, engaging hooks, coached her on lighting tricks to make every shot look bright and inviting, and mapped out a posting schedule that feels natural, almost like she’s chatting with someone over coffee.

04

Haifa Symphony’s 

Haifa Symphony Orchestra came to us with a clear challenge: they had an incredible concert lined up but needed help filling seats. Instead of simply posting traditional promo pics, we decided to lean into what makes a symphony special: its people. First, we spent time getting to know the musicians and singers: their quirks, their favorite warm-up routines, the inside jokes they share backstage. These slices of real life felt relatable and fun, but every clip also showcased the singers’ genuine talent. On concert day, we switched gears to event coverage: snapping photos of the crowd’s excited faces, filming the orchestra’s grand entrance, and capturing reactions during those show-stopping solos

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personal work

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